stages of typography - adobe after effects

We started with a blank composition where to add typography onto the screen, you must select 'layer'. I used this each time I wanted to add a text box onto the screen. The thick red line boxes highlight how long your text is shown on screen, and you can change the position of the text by sizing the text box differently. I separated the red boxes with a quite a few seconds between each, leaving room for the trailer shot to be added in between. 

The red line that is vertical, shows what layer of text is coming up next when you preview what you have written on your screen. At this stage I have finished all the text boxes and put them in their own layers and now start playing it through making sure its in chronological order.

After previewing all the correct text boxes in order, I now look at the different type of effects that we can use. This is shown in the column on the right hand side of the screen. Because the genre of the trailer is horror, I stuck with the effect of 'Fade in'. The fading of the words appears slowly in a faint shadow and disappears the same way. This is effective because it builds up the suspense of what scene in the trailer is going to be shown next. 

The title of the film is a typical genre convention, so I decided to place this at the end of the trailer. However, because this is the main title of the trailer, I decided to use an effect that would differentiate from the normal typography. The name of this effect is 'decoded', but I still kept the effect of the 'fade' to keep consistency.

The release date is also another genre convention of a film trailer - this came after the main title was shown. To keep consistency throughout the trailer I went back to using the effect of 'Fade In'. Although it comes across the screen word by word, rather than the one sentence all together.

From our research, we found that many trailers show the production company at the beginning. We developed this into our trailer by using a font that looks like a typewriter - we thought this would be suitable to the brief by relating it back to students who were our intended audience.

Showing a production name, our research showed that trailers also show a production logo. We did this with no effect, just showing the logo of an existing company. This made our trailer seem more realistic.