Audience feedback overall is very important to see how well other people can understand and connent with your film trailer. Creating the whole film campaign also showed us what our intended target audience thought like and wanted to see. If they weren’t impressed it gave us a chance to change it before being finalized. From reading our brief we knew that the whole campaign would be targeted at teenagers to young adults, those people who are familiar with social networking websites such as Facebook, Twitter and Youtube where they would be able to get information about our film. We also believed this would be successful as media technology today allows people to constantly be conncted to the intenet, with smart phones such as Blackberry and iPhone being very popular with the age group of 15-24.
We set up Facebook and Twitter accounts, this was useful because we could directly show our target audience all our media products. Once uploaded to these sites, as well as Youtube – we did receive positive feedback from our peers.
Youtube gave the chance for people to ‘like’ and ‘comment’ our video. From what we found they were all positive comments with many saying they would like it to be created into a real film because they found it was something they could relate to. People also noted on camera angles, shots and locations. Overall showing that our intended audience could identify with our trailer.
On twitter the same thing was done to promote our trailer out there. In one quote someone even said it made them jump – this shows that our trailer fitted into the horror genre.
Facebook received the same positive feedback, many people saying they would actually want to watch this film. Most people of facebook also identified the genre as ‘physological’. We were worried that some people may be confused with this horror trailer as its not the typical ‘bloody and gory’ type. However our audience said they could still understand our trailer despite the trailer not having the typical bloody characters, settings and mise-en-scene.
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