Monday, 3 October 2011

Features of a multimodal text

A mulitmodal text is when text has been combined with two or more ways for someone to have a better understanding. Film trailers are a good example of multimodal text, they make meaning through a powerful combination of different modes of communication. For example moving images and written text on a screen. The film trailer which I have decided to analyse its multimodal text features is Don't Be Afraid of the Dark








At the beginning of the trailer the production and distribution company names come up. This is a feature of written text which gives the audience instant information about who has produced this film. Following on, other sentences are shown on the screen - sentences such as 'don't listen to them' and 'don't turn of the light'. These short effective sentences set the genre to the audience also. 

However, there is also spoken language featured in the trailer. 'this house is unsafe for a child', 'we have been waiting for you to set us free', 'get her out of the house'. They are said in contrasting voice tones, some soft and hush and others harsh in loud whispers. These quotes help define the story without giving away the film plot. Giving a choice to the audience whether they want to see what happens at the end. 

Creaking doors, slamming doors, fast non-digetic music, loud chimes and clock bells, light explosions and smashing glass are all apart sound effects and music featured in the trailer. It makes the trailer become fast pace particularly,the The non-digetic music which is played throughout the trailer builds up tensions and anticipation which makes the audience excited to see what is going to happen next. 

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